Monthly Archives

May 2018


12 marketing archetypes

I’ve been a fan of psychologist Carl Jung for a long time. He discovered that there was 12 character archetypes that could be found in different tribes all over the world. Even in tribes that would have never come…


How to get over your fear of rejection

The real driving force behind the fear of rejection is a lack of confidence. The good news is you can develop confidence with practice. You’ll need to expose yourself as often as you can to the possibility of rejection…


A different view on marketing

When I was 18 years old I met this guy that was a direct mail advertising expert. He was working for the gym I was working at and he was interviewing members as they finished their workouts. Having read…


Choosing to be happy

Friday I was walking my dog in the morning when I saw this lady that lives on my street who must be in her 90’s. I said hello and I exlaimed in an excited voice “it’s going to be…


How to succeed in the longterm

A friend of mine has been delaying working out and eating right because he wants to have everything perfect before he gives it 100% of his energy. I told him to just start by doing a small bodyweight workout…


How to stand out

It’s easy to tell someone about the Leaning Tower in Pisa. It’s a lot harder to tell them about the Pantheon in Rome. So, even though the Pantheon is gorgeous, breathtaking, and historically important, it sees 1 percent of…


I gave up alcohol for good

I stopped drinking alcohol about a month ago. I realized through meditation that the only reason I was drinking was to fit in. I don’t even like the taste and every time I drank I felt like shit for…


Death as a teacher

Last Saturday my team at MIYAGI and I were cleaning up the beach as part of our commitment to creating a better community. While we were there I noticed an old man in a wheel chair that looked quite…


Awareness and the power of meditation

When we watch movies we become completely submersed in them. We may be sitting right next to someone on the couch but because the media is so powerful everything else around us disappears. In a sense we become part…

Book Reviews

6 great books about storytelling

Power branding by Steve Mckee Into the woods by John Yorke Do story by Bobette Buster 7 basic plots by Christopher Booker All marketers are storytellers by Seth Godin Made to stick by Chip and Dan Heath…


True love isn’t found, it’s built

Disney did a great job of advertising the romantic story of love at first sight. People have trouble with relationships because they still maintain this false expectation that someone out there will be so perfect they will satisfy all…