Business Marketing

Advertising Guidelines

I received this pamphlet in the mail for a new restaurant and it had me thinking about advertising and its guidelines.

There’s a general guideline when it comes to ads that flows better to the eye. It goes something like this:

  1. Get attention: An image or headline.
  2. Build interest: What’s in it for the consumer? Why do they need this?
  3. Create desire: Why is your solution the best?
  4. Call to action: What do they need to do now?

Also published on Medium.



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