I received this pamphlet in the mail for a new restaurant and it had me thinking about advertising and its guidelines.
There’s a general guideline when it comes to ads that flows better to the eye. It goes something like this:
- Get attention: An image or headline.
- Build interest: What’s in it for the consumer? Why do they need this?
- Create desire: Why is your solution the best?
- Call to action: What do they need to do now?
Also published on Medium.