A new personal trainer starts their job. Within a few months their schedule is either packed or slow to start. The personal trainer that is slow to start may be doing everything technically right by reminding each client at the end of their session if they are booked in for the next one. Yet the trainer that has a full schedule doesn’t need to say a word.
The difference isn’t that the trainer with a full schedule is more professional – it’s that the people that train with him leave feeling great.
The feeling we leave our clients and customers with is the best type of marketing.
No advertising will ever beat the delivery of an remarkable experience.
Also published on Medium.