Ever had an old acquaintance that you haven’t heard from in years contact you to vote or donate something for them?
Contacting someone it only serves you is not going to work very well. Didn’t you learn the age old lesson that you must give before you receive.
Research shows that it takes on average 2 years for consumers to start trusting a brand. The best strategy is to start promoting and connecting with people way ahead of asking.
It’s not about who you know or even who knows you. It’s about who trusts you.
Don’t wait, communicate.
Also published on Medium.