Brand Values


Starbucks just added chips to their food stand where you wait in line. When mothers come in for a coffee I keep watching these kids yanking on their moms jackets to buy them. I can just imagine what it would be like if Starbucks started selling skittles and Coca-Cola. Mothers would slowly start to find somewhere else to grab a coffee.

Company values allow you to stay on track when there’s so many profitable temptations to lure you to do what everyone else is doing.

In my ebook Youligion I give you an exercise to help narrow down your company values.

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