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Trump had a winning marketing strategy from the start

No one buys magnesium to prevent a headache. People buy Advil. Why? Because a headache hurts. The major reason Donald Trump won was because he chose to sell Advil to people with pain. Hillary chose magnesium and they weren’t too…


The Lesser Liar of the Two

We know that politicians have to lie in order to win. They play to what people want to hear in order to sway the majority to their side. We know this and we accept it. Yet we still listen to what they have to say in hopes…

Motivation Workplace

The Secret is There’s No Secret

Oprah was repeatedly molested as a child. The abuse was emotionally devastating. When she tried to run away, she was sent to a juvenile detention home – only to be denied admission because all the beds were full. She…


Persuasion – You VS Them

I’m sitting at a cafe writing my post when at the table next to me I witness two different people interviewed for a job. The first woman talked for the whole 30 minutes. She talked about how she was a…

Stress Workplace

How to Conquer Worry

Since you’re reading this I’m going to assume that you have access to food, water and shelter. I write this because when people worry they tend to imagine and exagerate how painful it will be to lose. That their…


Getting things done

A valuable skill to have is the ability to get things done. It’s easy these days to get distracted by Facebook notifications or to spend your day tweeting not knowing what tasks need to take priority. Below is a chart…

women in the workforce

Women will rule the connection economy

Women haven’t been treated fairly in the workplace for far too long. But tables are turning. The connection economy is more in-synch with the female brain. The connection economy is about managing connections based on trust – which requires vulnerability…