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Bruno Ferrin

3 lessons from Bruno Ferrin

In the early 1970s Bruno Ferrin a natural tinkerer started building rides in a forested area in northern Italy. He created it beside his family’s restaurant in an attempt to attract customers. Today it’s now an ecological amusement park that…


Honesty builds trust

Alice’s cafe could have easily used a discount sign leaving their customers to guess why the baked goods are so cheap. Instead they use honesty in their marketing which builds trust for the long term.…



The connection economy is built around generosity. It’s about sacrifice. But it’s not just about discounts and freebies. It’s about doing something for others with no intention of getting something back. It’s important for businesses and brands because people…


The best sales pitch I’ve ever seen

My wife Chelsea and a friend were walking just near the edge of where our hotel ends in Dominican Republic. A lady approaches them. She greets them and gently grabs Chelsea’s wrists and ties a homemade bracelet to it. “It’s…


The product is the marketing

Dave Grohl gets it. It’s not about the tools, the ads or being picked on a popular show. Now more than ever it’s about whether or not the product/person/service is worth talking about. If there’s no talking, you’re just…

Martin Luther

You Can’t Lead Without It

Humans have a unique ability to imagine a future scenario. To connect the dots and communicate a story that can be past down to future generations. Stories that build upon themselves. In the prehistoric days language started out as gestures…


Leadership and Alignment

When I visited the CEO of The Better Software Company yesterday – A company aiming for the billion dollar mark. I couldn’t help but notice these signs posted on every wall.  A good Leader doesn’t just set the vision…