Browsing Category



A different view on marketing

When I was 18 years old I met this guy that was a direct mail advertising expert. He was working for the gym I was working at and he was interviewing members as they finished their workouts. Having read…


How to stand out

It’s easy to tell someone about the Leaning Tower in Pisa. It’s a lot harder to tell them about the Pantheon in Rome. So, even though the Pantheon is gorgeous, breathtaking, and historically important, it sees 1 percent of…


I hope you’re not marketing to everyone the same?

When you’re marketing something there’s always a large group (~30%) of people that know they are not interested in what you sell. Then there’s another large group (~30%) of people that don’t think they’re interested in what you sell.…

young adult man, personnel cleaning the pool from leaves

What do your customers value?

I had a pool guy that used to clean my pool. He was starting out his business and I was excited for him. Being who I am, I wanted to help him. I kept trying to talk to him,…


My Favorite Marketing Moment

When you start a business with no money like I did you’re forced to learn how to stretch a dollar. My wife and I had friends down from Texas staying over at our place. We asked them if we…


Positioning your brand

The mind only accepts what it knows to be true. The goal isn’t to create something new or different. The goal is to manipulate and retie the connections that already exist in the mind. Don’t try to debate, trick…


Small Business Text Marketing

I went to a restaurant with my wife a few nights ago. It was packed so we had to wait. The hostess took my phone number and texted us when our table was ready. Just like that they were…


The best way to launch your product or service

Ever had an old acquaintance that you haven’t heard from in years contact you to vote or donate something for them? Contacting someone it only serves you is not going to work very well. Didn’t you learn the age…


Marketing Triggers

A lady tries on a pair of pants only to find out they don’t fit. She decides to hire that nutritionist. The doctor tells a man he has high blood pressure. He decides to hire that personal trainer. Businesses…


What Makes a Good Designer?

All good entrepreneurs at one point become good designers. In the early years, entrepreneurs usually become successful by making the right decisions for the brand. They make decisions that exploit every opportunity within their business. But there comes a…

Taj Mahal Sunrise

The Value of Design

What is the value of the the Taj Mahal? Every day thousands of people flock there to see this beautiful palace built in the 1600’s. It brings people from all over the world to buy hotels and try different…


5 Marketing Channels for Service Businesses That Work

Customer referrals A referral is pre-sold and costs you nothing to gain. More importantly than that it’s a sign of how good you are. If you’re not getting any referrals, you’re either not good enough or you’re too complicated…