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Marketing

Marketing

Lego Isn’t Selling Bricks

Lego has a patent on the circular tube you see under the brick. That circular tube allows a brick to connect to another brick when it’s off centre. That tube makes for a possible 915 million Lego combinations. Making…

reach customers
Marketing

How is Your Customer Likely to be Reached?

When I owned a fitness club it was next to impossible for people to reach me. My staff and managers knew never to give out my phone number and if someone cold called me they were screened by two…

Marketing

Why Are You Not Blogging Yet?

Building a personal brand is a powerful thing these days. I run into people all the time who read my blog and tell me they’ve been meaning to start blogging yet never do. They’re stuck in the details of…

Marketing

How to Know What Will Stick

Writers, producers, musicians, comedians, entrepreneurs all want their art to stick. But how do you know what will stick? The answer is: You don’t know until you put your art out there. And of course you need to be…

Marketing

On Context

A man fell into a river while another man sat on the riverbank relaxing in the sun “Help, I can’t swim! I can’t swim!” yelled the man in the water. “I can’t either,” said the other man “But I’m…

Marketing

Pragmatic Marketing

I had a call with Stephen, the CEO of qfit today. He started marketing his software to fitness club owners. When I first talked to him about marketing the discussion was vague. But today he knows that for every…

Marketing

Growth Strategy

This guy just zoomed pass me on his bike. People think of Uber as a cab company. But Uber doesn’t sell cabs it sells convenience. Everything is more convenient with Uber. The payment, the rating. The fact that you…

Marketing

What Business Are You Really In?

Nike doesn’t sell shoes. It sells inspiration. Jack Daniel’s doesn’t sell alcohol, it sells honesty. Lego doesn’t sell plastic bricks, it sells creativity. People don’t buy products or services. They buy the feeling they get from them.…