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How to Know What Will Stick

Writers, producers, musicians, comedians, entrepreneurs all want their art to stick. But how do you know what will stick? The answer is: You don’t know until you put your art out there. And of course you need to be…


On Context

A man fell into a river while another man sat on the riverbank relaxing in the sun “Help, I can’t swim! I can’t swim!” yelled the man in the water. “I can’t either,” said the other man “But I’m…


Pragmatic Marketing

I had a call with Stephen, the CEO of qfit today. He started marketing his software to fitness club owners. When I first talked to him about marketing the discussion was vague. But today he knows that for every…


Growth Strategy

This guy just zoomed pass me on his bike. People think of Uber as a cab company. But Uber doesn’t sell cabs it sells convenience. Everything is more convenient with Uber. The payment, the rating. The fact that you…


What Business Are You Really In?

Nike doesn’t sell shoes. It sells inspiration. Jack Daniel’s doesn’t sell alcohol, it sells honesty. Lego doesn’t sell plastic bricks, it sells creativity. People don’t buy products or services. They buy the feeling they get from them.…


Us VS Them

Humans are hardwired to be part of groups for survival reasons. A recent study showed how oxytocin, the same chemical that makes us attracted to someone also pushes us away from outsiders. We’re not the only species to do…


No One Talks About Average Stuff

Repost: I went to “Art Is In” on Sunday and the place was packed. Like I mean, my wife Chelsea and I could barely move. The other thing is that people aren’t just ordering breakfast and leaving like any…


Ideas That Spread Win

I was picking up my daughter after school. As I approached the fence I could see all these kids with their lips puckered blowing air. I wondered what they were all doing until one kid said “look I’m whistling”.…

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The Power of Memes

Memes are not just some image with text on it. Memes are like genes. Except where genes in the human body replicate biologically from parent to child. Memes replicate psychologically from mind to mind. Memes are ideas. Complicated memes…


Who sold that house?

Every time a realtor sells a house the sign lets the whole street know who sold it. Unless you have a personal relationship elsewhere, it’s pretty hard not to choose the realtor that sold all the houses on your…


12 Reasons People Share What You Do

Because: It tells their friends more about who they are. It’s more fun when more people share it. It’s simplifies what they wanted to say. They may get a reward. Their friends and them may get a reward. It…


Document for Better Content

People ask me how I come up with ideas every day. I tell them, I notice things and I write them down. I may document a cool fact I could never remember by memory. I may snatch a link…


14 Problems People Are Willing to Pay For

I walked by a chiropractors office noticing a big sign in the window that said “Improve your wellness”. What does that even mean? I thought chiropractors worked with the spine? Do spinal adjustments increase wellness? Or is this chiropractor…


Why Your Brand Needs Story

The elephant caves are a dark and scary place that was used as a way to transform. A boy would have to enter the dark cave with a shaman and a candle where he saw animal drawings and sculptures…