I was walking in the mall last week and the Squish storefront stopped me in my tracks.
The colours, name, font, spacing and the fact that it’s bilingual – I loved it.
I went in and asked who did the design and to my surprise I found out that the owner of Squish is the same owner as David’s Tea. I was surprised because the same thing had happened to me four years prior when I had first experienced David’s tea. I wrote about it here.
Design increases the perception of price at little to no cost but a better designer.
Most business owners push design to the side as some minor detail yet it’s a huge competitive advantage. There’s a reason that Apple computers is one of the most profitable businesses in the world – because design matters.
Also published on Medium.