Marketing

Dyson Knows

dyson-supersonic

The Dyson hair dryer is remarkable.

You can buy a four star Conair hair dryer on amazon for 12.99 or you can buy a Dyson for around $500 (38 times the price).

It’s expensive but people who buy the Dyson say it’s worth every dollar.

Dyson takes boring everyday objects and makes them remarkable. They use design to grab attention and give their fans stories they can tell their friends about why it’s worth it.



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