Business

The Generalist VS Specialist

This store in Amsterdam only sells ducks. Of course this could never work in a small town.

The larger the town the more specialized a businesses can be. The smaller the town the more general it can be.

The generalist often becomes a specialist as the industry gets more crowded with competition.

My first real business was a fitness club that eventually turned into a chain of personal training studios. I needed two major competitors to pop up beside me to start specializing.

Being the first in your market has a downfall, it allows competitors to come by and create something bigger and better than what’s already there. But it also has an upside – it forces you to figure out what makes you shine.


Also published on Medium.



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