Before Earl Tupper invented Tupperware, he observed that women would put a bowl overtop another bowl to help preserve food in the refrigerator.
Earl understood what makes a good designer. His design was based on a real life problem and need that wasn’t being met.
By the end of the 1950’s 96% of American homes had Tupperware in it.
The starting point to design thinking is not what YOU want, it’s what THEY want.
Also published on Medium.