Before making it big American business magnate Henry Ford said:
“I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one.”
Notice how customer focused his vision was.
Do you have a clear vision of who you are trying to help?