The hardest part about business is usually gaining customers.
I have a large photo canvas at home. Everytime I have people over they ask me “where did you get that?” And I refer them to the website.
Some businesses are naturally contagious because they fall into the conversation easily.
Chiropractors, real estate agents and massage therapists have a harder time because they first need to figure out how to get in the conversation.
While hairdressers, manicurists or clothing designers will get in the conversation if the art is different enough to talk about.
In 2009 a study was done that showed 74% of recommendations for products and services are still transmitted the old fashion way – face to face. Making business contagiousness a top priority.