How to Know What Will Stick

Writers, producers, musicians, comedians, entrepreneurs all want their art to stick.

But how do you know what will stick?

The answer is: You don’t know until you put your art out there. And of course you need to be willing to fail to do that.

First of all there’s a question of timing. What sticks today may not stick tomorrow.

Second there’s a question of context. What may stick with one audience may not stick with your audience.

And finally there’s the question of content. Like being simple enough to grasp.

So how do you get luck on your side?

The same way you take a good picture these days – by taking more shots.

The more you create the luckier you get.

Whatever you think you can do or believe you can do, start creating. Because action is power.

Also published on Medium.

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