It’s easy to tell someone about the Leaning Tower in Pisa. It’s a lot harder to tell them about the Pantheon in Rome. So, even though the Pantheon is gorgeous, breathtaking, and historically important, it sees 1 percent of the crowds that the harder-to-get-to Tower in Pisa gets.
Why is that?
Well, the tower is simple and different. If you don’t want to be ignored – think simple and different. In this connected world controlled by the consumer sharing your story this is an important idea.
Also published on Medium.