Marketing

How to stand out

towerofpisa

It’s easy to tell someone about the Leaning Tower in Pisa. It’s a lot harder to tell them about the Pantheon in Rome. So, even though the Pantheon is gorgeous, breathtaking, and historically important, it sees 1 percent of the crowds that the harder-to-get-to Tower in Pisa gets.

Why is that?

Well, the tower is simple and different. If you don’t want to be ignored – think simple and different. In this connected world controlled by the consumer sharing your story this is an important idea.


Also published on Medium.



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