Marketing

I hope you’re not marketing to everyone the same?

marketingsegments

When you’re marketing something there’s always a large group (~30%) of people that know they are not interested in what you sell.

Then there’s another large group (~30%) of people that don’t think they’re interested in what you sell. Then there’s another large group (~30%) of people who are not thinking about what you sell at all.

But then there’s a smaller group (~7%) of people who are open to it. They just need a nudge.
And finally a very small group (~3%) of people buying now.

If you’re communicating the same thing to everyone, you’re missing out.


Also published on Medium.



You Might Also Like