I set a bold goal with someone who I am coaching to have 10x more customers than what he currently has. I said if you had a gun to your head and you had to achieve this goal in the next 3 months how would you pull it off.
He thought about it for a second and said it would be impossible to take on that many customers himself. That the only way to do it would be to duplicate himself by training other people on his team to be just as good as he is.
I smiled and asked “what’s are you waiting for?”
Also published on Medium.