When making soup you don’t just add all the ingredients in the mix and hope that it turns out right. Instead you add your ingredients and then taste it to see if it’s worth serving. Maybe you need to add a little more salt or a little more pepper and then you test it again. You continue to test the soup until you get what you want out of it.
In the connection economy where anyone can put up a review about their experience – your product or service is the soup. Marketing is now about the product or service, not the ads. Investing your time and money on tweaking the perfect soup is the new way to market.