Tracey Clark, the heart behind Bridgehead in Ottawa has a purpose beyond great organic coffee. Tracey is on a mission to help small scale farmers get paid fairly. Where she could have easily followed the crowd and chose the cheap and easy route. Tracey took the hard route and focused the change she wants to make. She believes in quality product and treating people fairly. Her dedication has created a ripple effect that can be seen in the people she hires and the type of customers that come in the door. When you have a grand purpose like Tracey does, the competitors become (to some degree) irrelevant. Though Bridgehead isn’t for everyone (and no business is) it’s for someone that matches these values. When you know what you stand for and are clear on who you are fighting for the rest takes care of itself.