Positioning your brand


The mind only accepts what it knows to be true.
The goal isn’t to create something new or different.
The goal is to manipulate and retie the connections that already exist in the mind.
Don’t try to debate, trick or educate your fans.
Give them more of what they want.
Building a brand is the same as building a marriage
You get in there first and you be careful not to give them a reason to switch.

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