Have you ever been reading something while someone asks you a question?
You can’t read and listen at the same time. The same part of the brain is at work.
Yet so many speakers stand there talking to the crowd (or even worse reading to the crowd) while flipping through slide after slide of detailed information.
Small font, endless bullet points and detailed graphs that are thought to help the viewer understand yet all it does is compete with the speakers voice.
A presentation is meant to inform, educate, entertain, inspire and more importantly persuade.
Stories that grab your attention, that make you feel something and that are remembered.
Like this one.
Also published on Medium.