So many business owners miss the point. They focus 90% of their time and energy on trying to gain a customer. And when they gain that customer they stop and go back to trying to gain more.
They let people in the front door only to let those who already trusted them escape the back door.
Of course this means they never really change.
Well, what if you never had a new customer again?
How different would you operate?
What else would you create for them?
Great business owners turn prospects into customers and customers into raving fans.
Fans that go out of their way to promote them.
Not because they have to but because they want to.
A great business doesn’t need much marketing, a great business is the marketing.
Also published on Medium.