Marketing

Storytelling and one of my Favourite Gifts This Year

I received this gift from my sister for Christmas. It’s nothing, absolutely nothing in a package (that cost her $10). The description made me laugh. So much so that I felt the need to share it here. But more than that, it’s a great example of what we actually buy these days. We don’t buy products or services, we buy the stories that say something about us. And if it’s a good enough story to make us laugh, cry, smile or get angry we share those stories inspiring others to buy it.


Also published on Medium.



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