In business, it’s typical to prioritize for higher revenues, higher profit or higher retention but what about higher reviews?
Reviews are the first place people go before making a purchase decision these days. It’s often what makes or breaks a business.
Yet reviews never seem to make the weekly meeting.
The question: “How do we increase our 5 star reviews?” never seems to take priority.
Perfect service is expected. It’s the unexpected that’s worth a review. What will you do?
Also published on Medium.