A personal trainer I know opened up his business. I tried to help him but he wouldn’t listen.
For the first time he had rent to pay, he had bills and reception staff to pay but he looked excited and ready to grow his business.
Then one day I stopped by to see him and the door was locked. A sign read that that doors will only be open between personal training sessions. So I waited thinking how many new clients he was probably losing. When he finally opened the door we got talking and he explained to me that having reception staff was a headache so he decided to let them go and use a fob system instead. He seemed happy about his decision.
The next time I came by his gym it was half the size. I couldn’t help think about how crowded it was. He told me he didn’t need that much space so he subleased half the location. He seemed happy about his decision.
The next time I came by he had let go of the only other personal trainer he had working with him and he was now training people in a crowded group. He seemed happy about his decision.
The next time I drove by he was out of business.
Some people go into business but end up creating a job.
It helps to learn about the game you’re playing.
Also published on Medium.