The Trust Equation

The reason someone will buy from you is not because you figured out how to game the system or because of SEO.
People buy from people they trust.

Here is the equation for trust I outlined in my e-book.


Credibility: What’s your story?
Reliability: Are you consistent?
Intimacy: Are you being you?

Now these don’t matter if you’re just doing it for yourself.

Self: Who are you helping?

Also published on Medium.

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