No one buys magnesium to prevent a headache. People buy Advil.
Why? Because a headache hurts.
The major reason Donald Trump won was because he chose to sell Advil to people with pain. Hillary chose magnesium and they weren’t too motivated to vote.
Trump knew from the outset that he needed to position his brand and message to people who need a change rather than those who want a change.
He stuck to it through harsh criticism and people showed up and voted.