Nike doesn’t sell shoes. It sells inspiration.
Jack Daniel’s doesn’t sell alcohol, it sells honesty.
Lego doesn’t sell plastic bricks, it sells creativity.
People don’t buy products or services. They buy the feeling they get from them.
Nike doesn’t sell shoes. It sells inspiration.
Jack Daniel’s doesn’t sell alcohol, it sells honesty.
Lego doesn’t sell plastic bricks, it sells creativity.
People don’t buy products or services. They buy the feeling they get from them.
