Pure Yoga is a group of yoga studios in my town that could have simply stuck to yoga as in “the exercise” but instead they branched off. Instead they wanted to help their customers “live their yoga” beyond the yoga room. That’s why they created Pure Kitchen, a restaurant that follows their nutrition philosophy. Last time I went I could barely get a table so it seems like it’s working out for them.
The probability of selling to a new prospect is 5-20% while selling to an existing customer is 60-70% according to marketing metrics. So instead of trying to find customers for your product or service, instead think about finding products or services for your customers.
Also published on Medium.