The days of marketing to everyone are over. There’s just too many channels and it just doesn’t work.
New media can be targeted, tested and tracked. Just don’t confuse what works with how many likes you get on social media.
A great way to find prospects is to recognize a small group of similar minded people already gathering but that are not being served.
A holistic nutritionist may find prospects doing yoga classes.
A local shop owner may find prospects connecting in a local online community page.
A coffee company may find prospects in an online business community.
Once you’ve figured out where they hang out, it then helps to match the way you advertise your product or service to the way this group finds out and buys your type of product or service.
Also published on Medium.