Building a personal brand is a powerful thing these days.
I run into people all the time who read my blog and tell me they’ve been meaning to start blogging yet never do.
They’re stuck in the details of wondering what they could possibly write about?
If writing is the right medium. Or what the right frequency of posting should be.
Your personal brand exists whether you want to or not.
Blogging simply helps cultivate it.
It moves it in the direction you want.
Focus on helping your minimum viable audience.
Don’t try to be perfect, just choose a realistic frequency and hit publish.
Like anything you take on, practice until you get better.
To become a trusted expert in your field, you have to know what you’re talking about.
And for people to start knowing that, you need to start talking.