Blogging is an act of generosity. It can be done on a traditional blog or just about any platform. It’s (almost) free and it’s an easy way to be seen by the people you care about. It’s also a good way to become a thought leader in your category – opening up endless opportunities for you. But being seen is just one piece of the puzzle. The other piece of the puzzle is trust. Doing a prank video may get you a lot of views but it doesn’t build trust.
Trust happens when you’re generous and allow yourself to be vulnerable. To be yourself. When you share your expertise and your genius with the people waiting to hear from you, they will take notice and tell their friends. Blogging is a sacrifice. But blogging is also healthy for your mind.
It’s a diary that allows you to get your emotions out to the world. Expressing yourself is one of the 7 emotions psychologist Gabor Mate likes to talk about.
Blogging also leaves a legacy when you’re gone. It’s a weird thing to think about but one day my daughter will be able to see everything I wrote (hi Aspen). My hope is that it helps her navigate this complex world. To be herself – and as one of my heroes once said “live life to the Max.”
Also published on Medium.