Lifestyle

You Can Be a Rockstar

jeanlucboissonneault

Kristine Mirelle is a one talented artist but she’s not sitting around waiting for her music to sell.
She’s on the road inspiring thousands of children and youth that:

“Anything is possible”

She’s telling her story all across the world.
And she’s called it the #ibelieveinustour

I love it.

As a brand, it’s easy to get caught up in your own world.
Thinking about yourself rather than focusing on the change you are trying to make in the world.

Of course whatever you create has to be remarkable.
The music needs to be relevant.
But that’s a given. It’s like any brand.

You could own a restaurant that has the greatest atmosphere and decor but if the food is shit it won’t matter.

But back to the change.

By leading the change you will connect with people that value the same things you value.

The internet has changed everything.
It’s opened the door for you to connect directly with your fans.
It’ a gift.
But you need to use it to connect.

Vulnerability is the bridge to connection.
And generosity seals the deal.

The band “The Main” went from a thousand fans to a hundred thousand fans by being generous.
Amanda Palmer who’s still unknown to many managed to raise over a million dollars on Kickstarter because she allowed herself to be vulnerable.

It may feel scary to jump into the non-traditional path. To fear what people will think of your brand.
But then again, you’re a renegade and you shouldn’t care what people think.

So if you’re scared or embarrassed to tell your story then it probably means it’s a good one.
Aiming to make a difference will not only allow you a platform to be heard but it’s
also bound to come with a feeling of fulfillment.

So you may want to think about what is near and dear to your heart.

I’ll end this with a quote from Andy Warhol:

“The idea is not to live forever, it is to create something that will”


Also published on Medium.



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